Top 5 Beauty Retail Apps on iOS in Austria Q4 2022

In the fourth quarter of 2022, the top 5 beauty retail applications on iOS in Austria showcased varying trends in weekly downloads and active user engagement. Here’s a breakdown of their performance:

Douglas - Parfüm & Kosmetik saw a significant increase in weekly downloads, peaking at 3.1K in the week of November 21. The app also experienced a steady rise in weekly active users, reaching 7.3K by the end of November. This trend highlights the app's growing popularity among Austrian users.

Notino: profumi e cosmetici had a notable spike in weekly downloads, with a high of approximately 3.2K in the first week of December. The active user base also saw an upward trend, peaking at around 5.3K during the same period. This indicates a strong engagement from users during the holiday season.

flaconi showed moderate growth in weekly downloads, with figures reaching up to 1K in late October. The app maintained a consistent number of weekly active users, fluctuating around 3.5K to 3.9K throughout the quarter. This stability suggests a loyal user base.

Vorherige Version Sephora experienced gradual growth in weekly downloads, peaking at 611 in the third week of November. The active user count also increased, reaching nearly 2.9K by the end of December. The steady rise in both metrics reflects the app's growing user engagement.

Marionnaud had fluctuating weekly downloads, with a notable peak of 944 in mid-October. However, the app's download numbers varied significantly over the quarter. Despite this, Marionnaud remains a key player in the beauty retail sector.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower's platform.